我所认识的山寨文化
January 10th, 2009 by 奇遇
本图是“康师傅”和“甜师傅”矿泉水瓶的照片，咋看起来差不多。我当时是冲康师傅买的，当时着急，没仔细看，顺手拿了“康师傅”(我认为是康师傅牌子的)，边走边打开瓶盖喝水，味道不对呀，难喝！仔细看一下瓶：“甜师傅”？！随口骂道：“NND，当自来水喝吧！”
上述描述的情景，就是在生活当中碰到以假乱真的冒牌产品，就是所谓的“山寨”产品。08年开始兴起的山寨风，让不少国人津津乐道，不少人以“山寨”文化为”荣幸”，而我心里挺不是滋味，本质上讲这是假冒伪劣文化！
很多人会反对我，山寨手机很实惠！务实心态，我在说山寨文化不好，就会身边的人视为异类。在粗放型经济下，中国的产品是以“有”为导向，不管黑猫白猫，能抓老鼠的就是好猫。可现在时代不同了，中国开始迈向集约型经济，很多东西不是追求有就行了，是要追求质量和品质的，但从这点上来讲，山寨之风不免有些过时，或者说大家还沉浸在“复制主义”的层面上，不利于经济发展和产品品牌培养，更进一步，不利于中国从“中国制造”走向“中国设计”！
从设计的角度上来讲，我们应该鄙视山寨。从长远的角度上讲，山寨产品复制了原有品牌的设计，影响了源品牌的形象，恶性攫取了原品牌的用户。如果大家都恶性复制，今天看这个产品好就打一枪，明天看那个产品好就放一炮，谈何设计？大家都去抄好了！谈何培养自己的品牌？找个大品牌复制好了，只要正品不打击，可以短期凭恶性复制挣钱，起码可以成为暴发户。
“李逵”和“李鬼”大家都很熟知，“李逵”和“李鬼”的含义也不言而喻。“山寨”这个词很好听，“赝品”“冒牌货”“李鬼”就不好听了！如果直白一点：“冒牌货文化”，想必大家就不会这么热衷的传播了吧！
为何山寨文化这么流行？很简单因为山寨产品的商家和消费者都得到实惠了，尤其是电子产品和网站，被大家乐此不疲的传播，这样的产品不太危害消费者，所以不被消费者所鄙视！如果是假药、假酒、假食品恐怕消费者就不乐意了，那肯能是要消费者命的东西，别说假，质量不好都会惹来官司、危害生命！
我们是否应该理性一点，让山寨文化尽快成为历史，我每次在电视上看到某款手机广告，其手机造型、视觉、交互和苹果iphone一模一样，只是不叫iphone，很寒心，我也是中国人，却并未因此而感到骄傲。
Posted in 观点|感悟|闲聊 | 41 Comments »
文中的例子我觉得不够恰当，严格来说这是商家的欺骗行为，而非大家所说的“山寨文化”，“山寨”指的是你明明知道这个不是“iphone”，但长得像“iphone”，功能也还可以接受。
“山寨”代表的是那些对市场敏感、把用户需求用最快、最简单的方式制造出来，正面的意义在于比那些传统列强要敏捷、要高效。
@tony，负面的意义呢？复制的好了，给消费者好处了，消费者不介意这个山寨产品在抄谁的，就被称为“山寨文化了”；复制的不好了，危害消费者利益了，就被称为“冒牌”了。
假设你是原本的开心网(kaixin001.com)的老板，后来又出现一个山寨开心网(kaixin.com)，你做何感想？ 第一反应不会夸山寨开心网(kaixin.com)对市场反应快吧？你会骂无耻的！
我举例就是想说明一点：山寨即冒牌也。不管山寨是否对市场反应快慢。
文章不错。路过此地给你踩踩·
@奇遇 kaixin001也是山寨的facebook，评论山寨，就不能把自己当成是一方的老板，我就是用户，哪个好用哪个。
山寨不等于没创新。
就算是全盘复制，价格低自然会形成竞争，对用户和消费者总是好事。
@tony,我说的就是消费者从山寨产品中受益了，消费者就不会说三道四；如果消费者从中受害了，消费者就会骂“假冒伪劣”了！
山寨终归是山寨！ 我没有否认山寨产品“船小好调头”、对市场反映灵敏；但不能说“船小好调头”、对市场反映灵敏就是山寨，山寨的本质不是什么好事。
网站山寨没有问题，哪个好我用哪个。
矿泉水就不行了，太缺德了！
我认为山寨不是冒牌。简直就是无耻。直接拿来别人的成果为自己获得利益。如果所有的原创都被山寨了。那以后还有原创吗？还有多少人会去原创？
原创是有很大风险的，基于国内的现状许多小的企业不敢去付出一些代价，有时候原创就意味着有可能死得更快！
只要山寨做得有特色、不要全盘照抄、有自己的核心竞争力还是有价值的，创新也可以建立在别人的一些基础上的。
@Melody ,你说的“不要全盘照抄、有自己的核心竞争力还是有价值的，创新也可以建立在别人的一些基础上的。”，能符合这句话好像就不能称之为山寨了。
恩，是的。看怎么理解了， 这样说kaixin001不能算山寨了，有些地方比facebook做得好！
我可以接受山寨，能解决问题，能带来东西，有人用，就是产品，同意tony的观点，其实做设计有时候也就是在山寨的基础上升华。
我只能说，博主对这一现象研究的不够.呵呵
不要只看到是复制，模仿，和苹果的界面一样…
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