透过实际场景看设计:设计可提升销量
March 13th, 2009 by 奇遇
注:在讨论这个问题时，我们先刨去价格因素，仅从产品的质量和使用感受来说。
用户总是产品的最深刻的感受者，因为用户在用。不多说废话，接下来以婴儿的纸尿裤为例，来看具体的实际场景。
使用场景：
美美很幸福的拥有了自己的小宝宝，她在使用纸尿裤的过程中，发现使用纸尿裤并不好，主要是透气性差。可使用布芥子要常换，因为小宝宝尿的很频繁。为了小宝宝晚上睡的安稳些，一般晚上都会给小宝宝使用纸尿裤。刚开始使用A牌子的纸尿裤时，总担心孩子尿了没，拉屎了没等等，一遍遍的扒开纸尿裤去看，很麻烦，孩子也容易因此着凉。有时候忘记看孩子有没有拉屎、撒尿，小屁屁被“打”的红红的，部分地方还有溃烂的迹象。【婴儿的小屁屁是很稚嫩的，和湿的东西接触久了，或者不透气，小屁屁很容易“打”(小屁屁容易红肿、溃烂等)了。】
一天晚上，小宝宝刚睡下不久就开始哭闹不止，美美百思不得其解“刚喂过呀！纸尿裤也是刚换过的！小宝宝也未生病”。检查后才发现，小宝宝的下身都湿透了，原来纸尿裤侧漏了，怪不得小宝宝哭闹(好可怜！)。
在使用纸尿裤一周后的星期二，美美早晨起来给小宝宝换纸尿裤，偶尔发现宝宝大腿两侧被纸尿裤磨红肿了。原来是纸尿裤的边缘不太柔软，孩子的皮肤真嫩呀！美美开始怪自己粗心了。
购买场景：
美美由于有了对纸尿裤的使用经验，在给小宝宝买纸尿裤时，美美特地比较了多个产品品牌，她心里盘算着“1）要给小宝宝买透气性好的，本来小宝宝拉屎撒尿就多，这样才不会捂到小屁屁。2）小宝宝晚上经常侧睡，要有防侧漏的功能才好。3）小宝宝皮肤嫩，边缘要柔软，小宝宝的皮肤容易被磨破。4）最好不要打开纸尿裤就能看到小宝宝有没有撒尿，有的话撒了多少。…” 。在反复比较之后，美美选择了C品牌的纸尿裤，因为C品牌的纸尿裤 透气好、防侧漏、边缘柔软、有两条指示线可以指示小宝宝有没有尿。尤其是指示C品牌的两条指示线，黄色的时候表示小宝宝没有尿，当线变绿了之后，表示小宝宝撒尿了，颜色越深表示撒的尿越多；这个功能让美美很欣喜！最后比较了一下价格，发现C品牌的纸尿裤比其他的要贵一些，美美犹豫了一下，还是买了C品牌的纸尿裤，为了孩子…
小结：
由此我们可以看出，了解用户的使用，有助于在产品设计时更好的服务于用户；而这样恰恰更好的迎合了用户的购买心理。谁了解用户更多，谁的产品才有可能真正的为用户考虑的更多，用户才可能更乐于去购买，销量就自然提升了。用户不是傻子，用户不会总被你忽悠，用户知道啥样的产品是好的。
Posted in .了解用户 | 26 Comments »
刚好也生了宝宝,对于儿童用品很少有家长会因为很少的价格差别去对比购买,对于有明显使用优势的更容易得到家长的青睐
内地的产品不太注重设计，不仅内在质量在下降，连表面功夫都做得不好
奇遇大哥，更新很快呀！
不错,很喜欢看你写的东西,能学到不少东西
你的blog真的不错，我会常来
为用户设计，需要用户的实际经验和反馈，可以抽象为可用性测试的重要性。
这篇文章写得很精彩，其实当今的互联网就是这样，谁够理解用户，谁就会得到用户
并且能够服务好用户
好的设计开始也需要实践才知道的吧
看来以后买东西时要多多注意了
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